Decisions on Evidence

We support decision-makers in basing their decisions on evidence

Who we are

Awtada is a boutique advisory firm based in Jeddah, Saudi Arabia’s premier port city on the Red Sea. Awtada support decision-makers in basing their decisions on high-quality data and in institutionalising evidence-based practices.

The word Awtada is an Arabic plural noun for “Watad”, a word used to describe the buoyant roots thought to extend beneath mountains. Like those mythic roots, we provide a firm foundation allowing our partners to reach great heights.

We provide corporate, investor, and sovereign clients with insights and tools to navigate the intersection of markets and policy in Saudi Arabia. We take a multi-faceted view of local economic development that allows us to engage with both public and private stakeholders. We support the public sector in formulating policy to stimulate private sector development. We also help value-creating market players adopt intelligence tools like AI to optimize their decisions.

Awtada is run by a passionate and meticulous team that works both proactively and responsively. Beyond responding to client requests, we also bring our own ideas and innovations into fruition. That creativity and dedication translate into quality and impact for our clients that our competitors can’t match.


public policy advisory

To develop the local economy, we need interdisciplinary approaches to public policy that center around creating value in the economy.

We support public leaders by publishing thought leadership, developing policy briefs that addresses pressing policy questions, and advising on the institutionalisation of evidence-based policymaking.

strategy development

We cater to clients operating in value-creating industries and activities by developing strategies that are grounded in both internal assessment and sector economics.

We support leaders in the public and private spheres in developing sound strategies that help them achieve their goals. We also assist our clients in adopting systems that help them analyze their performance in real-time.

AI systems

Awtada provides an automated conversation platform that allows businesses and governments to take user experience to the next level.

Rapidly disseminating critical information and gathering feedback from relevant parties, our solution helps assess needs and improve satisfaction while reducing costs and allowing employees to focus on what is key.

Developed by the minds behind IBM Watson, the system combines best-in-class technology with the latest behavioural science and industry insights tailored to the specific client and use case.


deep understanding of the saudi market

The team is led by locals who have a tangible understanding of Saudi Arabia’s policy landscape and business climate

passion-led engagement

Our Founders are personally engaged in all our projects. We only select projects that are meaningful, so our whole team work passionately to deliver the best results

entrepreneurial collaborations

We proactively engage with our trusted corporate partners and experts on business leads, allowing us to co-create value for our clients

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Lama Khaiyat

Lama Khaiyat

Managing Partner, Public Policy Lead

Sara Albassam

Sara Albassam

Partner, Strategy Lead

contact us

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